WEMADEIT.ca was made for girls by girls for 2 main reasons:
- to investigate why less than 20% of engineering students are female and,
- to talk about engineering in way that’s actually interesting for teenagers!
The whole thing came about when Hydro One and four partner universities got together and decided what they’d been doing to get more girls interested in engineering wasn’t working.
So they teamed up with Groundswell, a youth engagement creative agency, to find a new way to talk with real life teenagers and figure out how to do better together. HAZA! the Youth Think Tank (YTT) was born!
Out of more than 150 applications, 36 Toronto high school girls were selected to work on the team. Paid $250 over 10 weeks they carried out research on how to better communicate with teens, how gender affects the decision to opt in or out of STEM, and to reveal what kind of exposure teens have actually ever had to engineering. The YTT has conducted over 600 interviews with their friends, parents and professional engineers, and created the super amazing kick-butt content for this site!!!! We’re so happy you’re here, cruise around and see #WHATWEMADE.